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Deciding on whom to vote for? The Presidential Race and Happiness

Even though the outcome of the presidential race hangs significantly on the state of the economy and the unemployment rate, research has shown emotions often matter more to people than money.

A clue to the appeal of one psychological concept -- happiness -- occurred during the first presidential debate when a focus group's ratings spiked after Mitt Romney referred to the inalienable rights to life, liberty and the pursuit of happiness. Assurances about collective well-being was certainly evident in President Obama's words in New Jersey after the devastation of superstorm Sandy when he said, "We look after one another and we don't leave anyone behind."

See my op ed on ABCNEWS.com 


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Reader Comments (6)

if i would choose happiness

March 24, 2013 | Unregistered Commenterjudi bola

thanks for sharing your great information with us.

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December 23, 2017 | Unregistered CommenterTaylor

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